Arkansas Projects $80.6 Million In Revenue For 2013-14


FAYETTEVILLE — The Arkansas athletic department is projecting revenues of $80.675 million for the 2013-14 fiscal year, according to information obtained through a Freedom of Information request.

The figure represents a 6.3 percent increase from the 2012-13 projection, which planned for $75.6 million in revenues. It continues a steady increase in projected revenue for the athletic department, moving from $51 million in 2008-09, $58 million in 2009-10, $63.3 million in 2010-11 and $68.9 million in 2011-12.

Arkansas’ 2013-14 projected revenue includes $26.5 million in football ticket sales, 20.5 million in Southeastern Conference and NCAA distribution and $12.9 million in gifts and donations. Arkansas also is projecting $6.45 million from basketball ticket sales, $1.85 million in baseball ticket sales, $5.8 million in multimedia rights and sponsorships and $3.575 million in trademark licensing.

The football revenue projected revenue from ticket sales of $26.5 million is $2.4 million less than in 2012-13 ($28.9 million). An athletic department spokesperson said the primary difference is based on the fact Arkansas will play seven home football games in 2013, which was one less than 2012.

Arkansas athletic director Jeff Long was not available for comment Monday, but has said several times the athletic department budgets conservatively.

The Razorbacks have projected football expenditures at approximately $20.1 million, which would result in a profit of $6.4 million. The men’s basketball program is projected to spend $6.3 million.

The Arkansas athletic department also notes a $1 million transfer to the university in its expenditures. It has donated $1 million to the school the past several years.