Arkansas Projects $80.6 Million In Revenue For 2013-14


FAYETTEVILLE — The Arkansas athletic department is projecting revenues of $80.675 million for the 2013-14 fiscal year, according to information obtained through a Freedom of Information request.

The figure represents a 6.3 percent increase from Arkansas’ 2012-13 projection, which planned for $75.6 million in revenues. It continues a steady increase in projected revenues for the athletic department, growing from $51 million in 2008-09, $58 million in 2009-10, $63.3 million in 2010-11 and $68.9 million in 2011-12.

Arkansas athletic director Jeff Long was not available Monday, but issued a statement about the 2013-14 budget through an athletic department spokesperson.

“Over the last 5 years we have implemented a plan to strategically grow our budget to a level that is more comparable to those institutions we compete against in the Southeastern Conference,” Long said in the statement. “While we are not at the top of our conference in terms of annual revenues, I am pleased that we have made significant progress in growing financial support for our intercollegiate athletics program. Even as we continue our financial growth, we take tremendous pride in being one of only 23 financially self-sustaining athletic programs in the country. We will continue to be attentive to protecting all of our fiscal and human resources.”

Arkansas’ 2013-14 projected revenue includes $26.5 million in football ticket sales, 20.5 million in Southeastern Conference and NCAA distribution, and $12.9 million in gifts and donations. The three account for 74.2 percent of the projected revenues.

Other projected revenues included $6.45 million from basketball ticket sales, $1.85 million in baseball ticket sales, $5.8 million in multimedia rights and sponsorships and $3.575 million in trademark licensing.

The projected football revenue of $26.5 million is $2.4 million less than in Arkansas’ 2012-13 budget for the sport ($28.9 million). An athletic department spokesperson said the primary difference is based on the fact Arkansas will play seven home football games in 2013, which was one less than 2012.

In addition to its four SEC road games (Florida, Alabama, Ole Miss and LSU), Arkansas travels to Rutgers in 2013. Rutgers played at Arkansas in 2012.

“In 2013-14, we will face the financial realities of one less home football game, rising educational costs as well as the increasing costs associated with new facilities brought online by the Athletic Facilities Master Plan,” Long said in Monday’s statement. “With the SEC Network and any potential revenue from the network not available until the end of the 2015 fiscal year, we have planned accordingly to make certain we can provide full support of our program while maintaining our support of key campus academic programs and initiatives.”

Arkansas’ expenditures ($80.675 million) are budgeted to match total revenues.

The Razorbacks have projected football expenditures at approximately $20.1 million, which would result in a profit of $6.4 million. The men’s basketball program is projected to spend $6.3 million — which is $150,000 less than revenues.

Other projected expenditures include $10.1 million in debt service, $3.6 million for facilities, $3.2 million for utilities and $3 million for women’s basketball.

The Arkansas athletic department also notes a $1 million transfer to the university in its expenditures. It has donated $1 million to the school the past several years.

“Our success is made possible largely through the sustained financial support of our passionate Razorback fans,” Long said. “We are extremely appreciative of our Razorback Foundation members and all those who help our program compete and win championships while accomplishing our mission of developing student-athletes to their fullest potential through intercollegiate athletics.”